Wellness food and drinks: Support wellbeing with active nutrition
A balanced diet with food and drinks that support good health has become an important part of it. In addition to wellness food and drinks
Mindlor
"Fuel" refers to the food we consume on a regular basis. In addition, we feed our bodies. Therefore, diet has far-reaching consequences for health and longevity. Consumers' growing concern about their health is having a major effect on the food and drink industry, and with good reason. What novel developments have occurred in the realm of healthful eating and drinking?
A balanced, mindful diet and an overall healthy lifestyle are critical components of long-term health and happiness. Numerous studies suggest that poor dietary habits can increase the risk of developing a variety of ailments.
In contrast, elements like adequate exercise and low stress levels, as well as the regular consumption of fruit and vegetables, for example, typically boost health and wellbeing in a significant way.
Wellness food and drinks: niches for new drinks are emerging
Beverages and foods that cater to customers' increased concern for their health and desire for improved mental and physical well-being have proven to be quite successful in recent years. This is reflected in an ever-expanding selection of items and will only increase in the years to come.
Long-standing product categories are being revitalized, and new opportunities are emerging for specialty beverages. The items under consideration are those that, by virtue of their design and the quality of the ingredients they contain, contribute to a healthy way of life in a variety of ways while also satisfying customers' desires for a varied and nutritious diet tailored to their own needs.
Around half of the population favours a healthy diet
Forty percent of customers around the world have already adopted a more preventative health strategy to guarantee they will be physically engaged well into old age. After all, the body and the mind have a tremendous influence on each other, and 42% of US consumers say they currently place considerable significance to their mental health, pushing the trend towards wellness food and drinks.
In terms of a mindful way of life, attention is also shifting toward brain health and function. Over one-third of Japanese seniors over the age of 65 agree that their diet should support healthy brain function, while 42% of Chinese seniors between the ages of 55 and 74 express an interest in eating brain- and nervous-healthy foods. Fifty-one percent of South Africans say they want their food to aid with brain health.
The majority of folks in India (49%) and Chile (40%) chose health food and drinks because they believe they will enhance their energy levels. Fifty-four percent of Italians agree that they require additional energy supplements as they age. They also want to supplement their diet with wellness foods and beverages.
Healthy nutrition provides power and strengthens the body
The success of future beverage and food concepts hinges on the nutritive support they provide, which allows people of all ages to better deal with the demands of daily living. The onus is now on businesses to provide wellness food and drinks to specifically target consumers who want them. Consumers in the future will care most about products that help them relax, boost their immunity (particularly in these post-Corona days), or supplement their diets with useful nutrients.
Consumers increasingly want to feel like they are part of a larger solution when they make a purchase. The long-term advantages to one's physical, mental, and emotional health are the primary concern, thus quick fixes aren't necessary. Drinks fortified with vitamins and minerals, for instance, are on the rise as diet has become vital to a long-term perspective of life. Euromonitor reports that almost half of consumers around the world get all of their vitamins and minerals from food sources rather than from supplements.
The corona pandemic strengthens the active nutrition trend
The ongoing pandemic is undoubtedly helping to raise people's general health consciousness in a variety of ways. The Body Resistance trend niche, which features innovative products to strengthen the immune system, reflects this shift as well. New obstacles in (professional) day-to-day life have added to the already high stress level of the population in the past year, therefore new opportunities for food and beverages that can promote cognitive and mental health have emerged in this time period.
Wellness food and drink items containing compounds like adaptogens, CBD, L-theanine, and botanicals that are supposed to have a calming impact will be part of the Mind & Mood trend.
So-called juice shots were created in response to consumer demand for a quick, nutrient-rich beverage option. These wellness shots with a clean label are something extra special: The primary demographic for these products is young adults since they provide a practical nutritional boost in portable containers.
The future: tailor-made food
The Smart & Personalized trend centers on smarter ways of living and the ever-increasing need for custom-made goods. The popularity of data capture and at-home biological test kits continues to rise. The findings inform consumers of their unique nutritional requirements, which in turn motivates them to alter their diets in favor of more specifically selected foods and beverages containing (new) functional components.
The active rejection of high-calorie foods and the ongoing reduction of alcohol intake, especially among younger generations, are other hallmarks of a smart lifestyle. This immediately expands the scope of what can be done to create alcohol-free beverages that nonetheless satisfy the sophisticated tastes of adults.Innovations in technology and products are abundant at the moment.
CONCLUSION:
Roughly half of all buyers throughout the world now lead healthy, environmentally sensitive lifestyles. The inclusion of nutritious foods and beverages has increased in significance. The food and beverage sector is diversifying into many different subsets to better meet the needs of its customers. Under the umbrella of health consciousness, the corona pandemic has accelerated the growth of the active nutrition trend. Many people's attention is currently riveted on efforts to fortify the immune system. Vitamin-rich fruits and vegetables, in particular, can offer a useful nutritional contribution here.
